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Advertising
on the Internet
Advertising on the Internet
- What are the benefits of advertising
on the web?
Internet online
advertising offers a unique package. It is reaches out to
a large, global market, based on what market demographics
you wish to target. The internet has a rapidly growing audience
and unmatched tools to track it. It is cost effective and
scalable.
- How will this benefit my
business?
Everyone is
in business to do more and better business.
- You have another effective
medium to service your existing clients – an extension
of your office on the internet.
- You instantly reach a larger
national or worldwide market.
- Your communication could
be seen by millions of people 24 hours a day, seven days
a week, 365 days a year!
- It is cost effective. You
save on printing and mailing costs for catalogs and brochures,
since they would be available for on the internet for
browsing or downloading by the customer.
- You save on time and money
for sales & distribution.
Advertising on JourneyMart.com
– Why?
- Why should I advertise on
JourneyMart.com?
Travel is amongst
the most surfed categories on the net. JourneyMart is positioned
to be the premier online source for global travel services
and products, travel news and destination information. It
serves as an interactive platform and a first point of search
for all internet travel users. If your company provides
products or services in the travel, tourism hospitality
and related industries and / or if every traveler is your
"Targeted Market Segment", then JourneyMart.com
is the medium to reach this segment almost exclusively.
- Who visits the JourneyMart.com
website?
All types of
travelers – worldwide. A growing range of internet
users, upscale, sourcing information and transacting on
the web; lifestyle surfers. Business and leisure travellers,
deluxe and budget travellers
Travel Industry
Professionals – worldwide.
Travel Businesses in all categories.
See Statistics & Demographics
- How does JourneyMart.com build
its user base?
Through major public domain
marketing and sales initiatives online and offline. Promotions,
advertising through the site and services in trade publications,
at trade shows, and listings on most Internet search engines.
Advertising
on JourneyMart.com – How & What?
- What are the ways to advertise
on JourneyMart.com?
On JourneyMart.com we give
you the opportunity to choose what best suits your brand
and market-reach goals : Banner advertising,
Travel Zone Sponshorship, Special
Promotions, Newsletters & Mail Shots,
Classified Ads.
These can be customized to dovetail with your offline campaigns
as well
An ad banner is an advertisement
on the Site in a pre-defined area. This could link onto
an advertiser's JourneyStore or an existing website. Banners
are the most common type of Web advertisement, and they
come in a wide variety of sizes.
- What sizes of banner ads are
available?
Banner Specifications
.
We support the IAB/CASIE standards
for banner ads throughout our site, Click
here for Banner Specification. These include pixel sizes
of 468 x 60 and fixed size banners. The 468 x 60 pixel size
banner ads are usually located at the top of our pages.
The fixed size banner ads are usually located in the right
or left columns of our pages.
- What graphics formats / artworks
does JourneyMart.com accept?
JourneyMart.com accepts and
reccommends graphics files in the GIF, JPEG, HTML and FLASH
formats. Colour or black/white is fine.
- Who creates the ad banners?
All ad banners are created
by you / your advertising agency. JourneyMart does not create
the banner design for you.
- What will my banner look like?
Your banner will be displayed
exactly the way you design it.
- Must I have a website in order
to use your banner ad program?
If you do have
a JourneyStore on JourneyMart.com, or an existing website,
you can hyperlink your ad banner to either of these. If
you do not have either of these, you can include the information
you want the viewer to see, directly in the banner within
the space specifications.
- Can you link to a banner on
my site that I can change at will?
You cannot change the banner
ad which is running on JourneyMart.com. This can link to
a banner on your website which you may or may not change.
- Please explain terms like
URL, click, CPM?
URL means Uniform
Resource Locator. All this means is the unique Web 'address'
of the Web page or other resource the user is trying to
access.
CLICK: Meaning
the click of the mouse button used to move from one Web
page to another. By clicking on a banner ad or button, the
user is taken from the Web page to whatever Web location
(URL) the client has chosen to link the ad to.
CPM is an acronym
for Cost Per Thousand page impressions, a pricing model
based on the number of banner ad impressions shown.
- What is a page impression?
What is an ad impression?
Page impressions, or page views:
The number of times a Web page is clicked on to and viewed
by a user. When a user types in a URL using a Web browser,
or clicks on a link, he gets connected to that page. This
counts as a single page impression, sometimes called page
view or page request.
Ad impressions,
or ad views:
The number of times a banner ad is viewed by a user. In
some cases the number of ad impressions is equal to the
number of page impressions from Web page, but in others,
the ad position on the Web page may be shared by two or
more ads in rotation.
- What is a click rate of any
banner-advertising program?
The click rate of any banner
ad is dependent on many variables, including type of company,
brand recognition, product, product offering, the creativity
of the ad banner itself, and the freshness of the ad banner.
- As an advertiser, how do I
know if my banner ad is appropriate?
If the creative
that you want served on our website is not meeting with
the size, format or creative specifications, we shall contact
you immediately.
- How would running multiple
banners help my business?
Good question.
Many advertisers find it productive to have 1 "standard"
banner that you run year long, and have another banner that
you display to reflect current specials, sales, and new
items.
- Do you offer banner rotation
for the banner model of advertising on JourneyMart.com?
At this time,
we do not offer banner ad rotation, so your can only display
one ad creative for a certain number of paid impressions.
- How interactive can the banner
ads be?
The banner
ads can be animated; Any animation may run for only 7 seconds
and then stop, or may continue to run only if there is a
2 second pause between cycles. Presently, JourneyMart does
not accept rich media.
- What is the minimum number
of impressions that an advertiser needs to buy in order
to advertise via banners?
There are 2
types of banners that JourneyMart.com uses for its banner
ad campaign. The banner size option depends solely on the
category/pages chosen for advertising.
For ROS banners
(usually the 468x60 size) the minimum ad buy is 25,000 impressions.
The fixed space banners have a minimum ad buy of 2 weeks.
- Does JourneyMart.com accept
advertising on an exclusive basis?
We do not offer or accept exclusive
advertising contracts. However, we do provide exclusive
sponsorship of specific categories, for limited time periods.
Sponsorship
of specific content areas allows an advertiser to display
a logo and/or banner for a predetermined period of time
regardless of number of page impressions or clicks generated.
Sponsorships are ideal for branding marketing strategies.
- What are the types of sponsorship
advertising offered on JourneyMart.com?
Please refer
to Travel Zone Sponshorship for all details.
- What are the submission deadlines
for advertising materials on JourneyMart.com?
JourneyMart.com
must receive all Advertising material at least seven business
days prior to the scheduled date of publication for material
made available electronically, or five business days prior
to the scheduled date of publication for hard-copy dispatched
by post.
- What are the terms of payment
for advertising on JourneyMart.com?
Any advertising
campaign order on JourneyMart.com will be considered a "ready-to-release"
order only on complete payment for that particular campaign.
Do refer to the Payment Proceedures.
- Does JourneyMart.com support
a cancellation policy for advertising on its site?
No, once you
have blocked advertising space and time and paid for the
same, while the advertisements can be stopped, the payment
is non-refundable
- Who should I contact for assistance
on advertising on JourneyMart.com?
Email us at
adsales@JourneyMart.com
for more details or call Manager-Advertising, at +91-11-6434057.
- Will I be contacted for renewal?
No, you will not be contacted
when your ad run expires. If, however, you desire to extend
your campaign, please contact us at adsales@journeymart.com.
- What is your view on consumer
privacy?
We take consumer
privacy very seriously. Please see our Terms
& Conditions and Privacy
Policy for details.
Keeping
Track of your Ads
- How can I check the creative
that is being served on journeymart.com as per my advertising
campaign?
Once you advertise with JourneyMart.com,
you will be able to keep track of all those creatives (both
banner ads as wells as logos used for sponsorship), at that
time.
- How can I track my ad spend?
This is very important for
anyone wishing to advertise. Our software tracks and provides
you with advertising statistics. We will track all click
throughs and give you a personal page where you will see
your ratio of impressions to click throughs. Simply divide
the click throughs by your cost and you have your cost per
click through. The more click throughs the lower your cost;
compare this to other services which charge you on a per
click through basis!
- What is a click rate of any
banner-advertising program? Is my ad really working?
The click rate of any banner
ad is dependent on many variables, including the creativity
and appeal of the ad banner itself, product, product offering,
type of company and brand recognition.
One users experience
may differ from another's due to the ISP service used, the
network, and the load. All of these factors may affect performance.
JourneyMart.com does not
guarantee click-throughs, we charge only for banner ad impressions
in any particular banner ad campaign.
- How often do you share ad
reports?
Your reporting
statistics URL will be live 24 hours after you receive the
email, although there will be no reporting data in it until
after your ad run begins.
All advertisers
will have reporting by calendar month and broadcast week,
updated every Wednesday. Advertisers will also have the
option of adding daily reports to their campaign if requested.
- How many views of my banner
do I receive?
You will receive "all"
of the views from the activity on your pages on which you
have bought advertising. As an advertiser, you can click
onto ad monitor on the Advertise with Us page
- How will the online reports
benefit my advertising campaign?
You will receive reports back
on number of impressions given, click through rates and
other information that you can use in understanding and
managing your campaign.
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