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An interactive online travel publication for the contemporary leisure traveller, JourneyMart.com serves as a single platform offering depth of invaluable current travel related information, a host of customized and off-the shelf travel products as well as a range of interactive travel tools. Further adding value by offering customers a meta-search technology for flights and hotels the world over, JourneyMart.com’s smart search, easy navigation and engaging design, puts pleasure into planning any trip! |
Our Audience
As a travel publication with transaction capabilities and interactive travel tools, JourneyMart.com serves as a one stop shop for anyone looking to plan a trip – and in today’s day and age, who doesn’t want a holiday!
Specifically though, there are a string of characteristics that define the world of JourneyMart.com users. Some of the key characteristics of our visitors include:
 The Internet User!
Urban Contemporary Traveler
Individuals between the range of 25 – 40 years
Approximately 60% of our browsers are Professionals, Businessmen and Senior Management
Our visitor is a High Net-Worth individual / High Spender
Our visitor is well-educated, well-informed and willing to transact online
Further specific to our Indian audience:
 92% of the Indian browsers are from the top 8 metros
90% of Indian browsers are from SEC A/B1
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