Shopping in Florence

The Via Tornabuoni and Via della Vigna Nuova are the most fashionable shopping districts in Florence and address for some of the most famous and high profile designers in the world.

Jewellery, gold and elegant silver, is for sale at Ponte Vecchio and Santa Croce.

There are antiques, priceless originals, and pricey imitations, on the Via Maggio.

The biggest markets are the Mercato di San Lorenzo and the Mercato Centrale where you can browse, bargain, and buy a host of items from leather ware to Florentine souvenirs.